Information Architecture and Eye Tracking

Check out this post that I wrote for a web marketing agency, on the effectiveness of Eye Tracking studies and Information Architecture: http://blog.jumpdigitalmedia.com/eye-tracking-and-ia/

Eye tracking is an area of web measurement that has always fascinated me. I don’t really know how companies like OneUpWeb are able to measure where the gaze of a person rests… are there special glasses that users wear, or perhaps they sit in something that looks like a MRI machine? Who knows (Google does!) – What’s important is that eye tracking as a science has contributed a great deal to the measurement of websites, and as a web professional, I am grateful!