Maybe it’s just an occupational hazard of my current position of Director of Social Media for an online digital media agency, but it seems like all I hear these days on conference calls and in board rooms is “How do I measure social media campaign effectiveness?” and “What should I be doing for social media for my company?” and (my personal favorite *she sighs sarcastically*) “I’ll just manage my brand’s social media initiatives in-house.”

Is this just hype, or is there something to all the buzz that surrounds social media and its effectiveness in establishing and promoting a brand online?

The short answer is that any online or offline enterprise, whether it be for-profit or not-for-profit, must leverage the almost unlimited audience potential that social media offers in order to succeed in today’s marketplace.

But how to do this?

In the coming days, I’ll be writing about how to plan, execute, and measure an effective social media campaign. In the meantime, here’s a great blog post that I read today that talks about the social media marketing mistakes that companies make. I don’t know the blogger personally, but she’s right on!

http://www.biztipsblog.com/2009/09/five-social-media-marketing-mistakes-companies-make.html