I Know Web » conversions http://www.iknowweb.com Thoughts on social media marketing, Web design and development, strategery and a whole lot more! Tue, 29 Dec 2009 16:53:56 +0000 http://wordpress.org/?v=2.8.3 en hourly 1 User-Defined Events are Important Measurements http://www.iknowweb.com/user-defined-measurement/ http://www.iknowweb.com/user-defined-measurement/#comments Mon, 21 Sep 2009 17:02:21 +0000 Mary http://www.iknowweb.com/?p=67 MarketingSherpa (MS) released a chart this week that shows some interesting statistics in online marketing. In chartofweek09_08_09lpdiscussing “user defined events”, MS offers a valid argument to marketers that “PPC search marketing is able to maintain the accountability and a results-driven approach that makes it so effective by embracing conversion metrics other than the immediate sale of a product.”

Makes sense, doesn’t it? While product sales on a website are usually on the top of the list for Web marketers, other metrics such as number of newsletter sign-ups, time on site, and non-sale related actions are also very important.

Remember, people buy from people they like. Part of building an online presence is increasing your ‘likability’ factor. If today’s visit is a positive, albeit non-sale, visit from a user, your chances of tomorrow’s visit being a sale are increased.

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