Yesterday I had a conversation with a friend and colleague who earns his money by optimizing sites for SEO. He’s taught me so much about it, not the least of which is to leave the heavy lifting SEO Optimization to the experts!
Even so, there are some easy steps that you can take to ensure that your organic SEO is up-to-par.
Here are the Top 5 Steps to Optimize Your Site for SEO:
1) Page Titles Speak Volumes
html page titles (the ones that appear above the URL) are important. They should have relevant keyword phrases in them, and be written so that the keyword phrase comes first, and your site name second. I like to write them like this:
SEO Optimization – I Know Web
2) Headers are King
If SEO is a royal court, then the header tags are king. (OK dumb analogy, you get the point.) Make sure your titles are formatted using H1, and that it contains your keyword phrases. Also important are H2, H3 and so on… don’t neglect them!
3) URLs need love too!
Your URLs should be written so that they contain keyword phrases, and dashes. Google reads dashes as spaces. Don’t underscore, it’s annoying and it doesn’t optimize well. A nicely formed URL should look like
http://www.iknowweb.com/optimize-for-seo
4) Metas Still Matter
Wayyyy back in the beginning of SEO Optimization, meta tags were King. Nowadays, they’ve been demoted, but are still an important part of a SEO Optimized page. Don’t neglect them.
5) Write Relevantly
I’ve saved the best for last, but it’s probably the most important step to SEO Optimization, and that is – write pages that are relevant to the keyword phrase you are optimizing for.
There you have it, the 5 Steps that you can take to optimize your site for SEO. Happy SEOing!
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