I Know Web » YouTube http://www.iknowweb.com Thoughts on social media marketing, Web design and development, strategery and a whole lot more! Tue, 29 Dec 2009 16:53:56 +0000 http://wordpress.org/?v=2.8.3 en hourly 1 Stats Say We’re Watching Videos A Lot! http://www.iknowweb.com/watching-videos/ http://www.iknowweb.com/watching-videos/#comments Fri, 23 Oct 2009 16:16:05 +0000 Mary http://www.iknowweb.com/?p=81 I found some interesting statistics online that demonstrate that viewing videos online is a popular trend. The statistics here reinforce what many in the Web business will tell you, that video is a key component of an effective online marketing campaign. The reason for this is that your users will want to interact with your website in the way that they are most comfortable:  some by reading the content that you provide, some by watching videos, and some by looking at pictures. A good website will keep this in mind and cater to all types of users.

Here are the stats on how we’re watching videos online:

  • In July 2009, there were 11.2 billion video streams, which means that the average viewer watched 82.4 streams.
  • YouTube attracted the most viewers, with 7 billion total streams and about 104 million unique viewers. This is a flip-flop from last year, when Google sites attracted the most viewers (92.1 million), who watched an average of 55 videos per person.
  • Hulu is very popular, with 383.7 streams, and 10.3 million viewers.

Clearly, the statistics demonstrate that if you are not participating in the YouTube community, you should be!

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